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Handbook of research methods for marketing management / edited by Robin Nunkoo, Viraiyan Teeroovengadum, Christian M. Ringle.
Published
Cheltenham, Gloucestershire : Edward Elgar Publishing Limited, [2021].
Call Number
658.8 H236 2021,e-book
Location
Songkhla
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Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor.
Author
Kinnear, Thomas C.
Published
New York : McGraw-Hill, c1991.
Call Number
658.83 K55M 1991
Location
Songkhla
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Measuring marketing : 110+ key metrics every marketer needs / John A. Davis.
Author
Davis, John A.
Published
Singapore : Wiley, 2013.
Call Number
658.8 D262M 2013,e-book
Location
Songkhla
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Modern marketing research : concepts, methods, and cases / Fred M. Feinberg, Thomas C. Kinnear, James R. Taylor.
Author
Feinberg, Fred M.
Published
Australia : Cengage Learning, c2013.
Call Number
658.83 F299M 2013
Location
Songkhla
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Marketing research : an applied orientation / Naresh K. Malhotra.
Author
Malhotra, Naresh K.
Published
Upper Saddle River, N.J. : Prentice Hall, c2010.
Call Number
658.83 M249M 2010
Location
Songkhla
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Marketing research : an applied orientation / Naresh K. Malhotra.
Author
Malhotra, Naresh K.
Published
Upper Saddle River, N.J. : Prentice Hall, 1999.
Call Number
658.83 M249M 1999
Location
Songkhla
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Marketing research for non-profit, community and creative organizations : how to improve your product, find customers and effectively promote your message / Bonita Kolb.
Author
Kolb, Bonita M.
Published
Amsterdam : Butterworth-Heinemann/Elsevier, c2008.
Call Number
658.83 K81M 2008
Location
Songkhla
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Absolute essentials of strategic marketing / Tony Proctor.
Author
Proctor, Tony.
Published
Abingdon, Oxon : Routledge, 2021.
Call Number
658.83 P964A 2021
Location
Songkhla
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Basic marketing research : a decision-making approach / Naresh K. Malhotra, Mark Peterson.
Author
Malhotra, Naresh K.
Published
Upper Saddle River, N.J. : Pearson-Printice Hall, 2006.
Call Number
658.83 M249B 2006
Location
Phatthalung
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Basic marketing research : customer insights and managerial action / Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill, Jr.
Author
Brown, Tom J.
Published
Singapore : Cengage, c2020.
Call Number
658.83 B881B 2020
Location
Songkhla
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Essentials of Marketing Research / Tony Proctor.
Author
Proctor, Tony.
Published
Harlow, England Prentice-Hall, 2000.
Call Number
658.83 P964E 2000
Location
Songkhla
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Essentials of marketing research / V. Kumar, David A. Aaker, George S. Day.
Author
Kumar, V.
Published
New York : J. Wiley, c2002.
Call Number
658.83 K96E 2002
Location
Songkhla
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Essentials of marketing research / William G. Zikmund, Barry J. Babin.
Author
Zikmund, William G.
Published
Australia : South-Western Cengage Learning, c2013.
Call Number
658.83 Z68E 2013
Location
Songkhla
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Essentials of marketing research / William G. Zikmund.
Author
Zikmund, William G.
Published
Australia : Thomson South-Western, 2003.
Call Number
658.83 Z68E 2003
Location
Songkhla
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Essentials of marketing research : putting research into practice / Kenneth E. Clow, Karen E. James.
Author
Clow, Kenneth E.
Published
Thousand Oaks, Calif. : SAGE, c2014.
Call Number
658.83 C648E 2014
Location
Songkhla
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